In the past few years,the way we search for information on internet ,every one is femalier about the internet search the most treditionally old platform for search and one of the most femalier platform to provide us information not only in past but now it became efficient the one and only “Google”, The google is an old platform for search .This was a time when any question is mingling in the mind every one can easily search it on google and peoples are setisfied and feel friendly with google ,they were used google in their daily life work and studies.The google relied heavily on keywords,backlinks and text maching.Today new revolution has started “AI Powered search”
This new system not only improve search accuracy but also understands context,user intent and most importently natural language discussions.In this blog we will explore What is AI powered search and how it works.
What is AI Powered Search?
AI powered search is a modren search technology that used Artificial intelligence especially Machine Learning,Natural language processing(NLP),Large language models shortly say (LLM) these models uinderstand questions like human and delivered more relivent answers.
Unlike Treditional search the AI search understands:
- Context
- Meaning
- User intent
- Strong research
- Use of user friendly languages
How AI powered Search Works
AI search works through multiple advanced technologies here we discuss bellow:
- Natural Lanuage Processing(NLP)
NLP helps the chatbots to understand your question in your own language , if a model have NLP means this model is capable to understand different human languages now there is not more language restrictions and humans face no any problem ,they can easily used these models in our daiy life and work. This is due to because machine understand the human more effectively and gave good understanding to the user.
2. Machine Learning Models
Machine learning analyze millions of datapoints to predict what information users actually wanted.
ML(Machine Learning ) helps AI search engines:
- Understand trends
- Improve search results over time
- Learn from user behavior
- Identify high quality content
So that is why AI search becomes smarter then more peoples used it.
3. Large Language Models(LLMs)
LLM stands for large language modelsit means these models contains many more data and by using this data a (LLM) interface chatboot are able to gave answer correctly and indetailed.LLM like GPT based model help search engines.
- Understand complrte sentence
- Generate human like answers.
- Provide summaries
- Create step-by- step solutions
This is what a power conversational search tools like Chatgpt,grmini.deepseak work.
4. Semantic search
Sementic search means focus on meaning ,not just focus on words . As you know whenever you are searching on any search engine it just gave you links of some website not gave you fully prepared structured document, but when you search on any (LLM) i simply say for clerance a chatbot so it gave not only answer of your questions but also add many relevent information and suggestions that really helpful for you.
5. Personalized search Results
As you experience when you used any chatbot like Chatgpt,Gemini,Deepseak so you notice that the chatbot not only answer your question but it also stores it in its memory ,when a person wanted to asked question of same type so they doesnot explain the story from starting ,this approach save the time of consumers.The chatbots learn from
- Past searches
- Location
- Interests
- Behaivour patterns