So, you know what blogging is and you’re ready to start. But there’s one giant question standing in your way: What on earth should I write about?
Choosing your “niche” your specific topic of focus—is the most important decision you’ll make. Pick a niche too broad (like “Lifestyle”), and you’ll get lost in the noise. Pick one too narrow (like “Left-handed organic carrot farming”), and you’ll run out of things to say by Tuesday.
Here is the three-step formula to finding your “Goldilocks” niche: the one that is just right.
1. The Passion vs. Knowledge Intersection
You don’t need to be a world-class expert, but you do need to be curious. Ask yourself:
- What do friends always ask me for advice on?
- What could I talk about for 30 minutes straight with zero preparation?
- What do I spend my free time reading about?
Pro Tip: If you aren’t interested in the topic, you will burn out. Blogging is a marathon, not a sprint.
2. Market Demand (Are people searching for this?)
Passion is great, but a blog needs an audience. You need to ensure people are actually looking for answers in your chosen field. You can use free tools to check this:
- Google Trends: See if interest in your topic is growing or dying.
- AnswerThePublic: See what specific questions people are typing into Google.
- Pinterest: A goldmine for seeing what visual and instructional content is popular.
3. Monetization Potential
Even if you aren’t blogging for money right now, you might want to later. A “profitable” niche usually has:
- Affiliate Products: Can you recommend tools, books, or gear?
- Digital Products: Could you eventually sell an e-book or a course?
- High Ad Value: Do companies pay to advertise in this space (e.g., Finance, Tech, Health)?
The “Niche Down” Strategy
Once you have a general idea, try to “niche down” one level to stand out.
| General Topic | Niched Down Topic |
| Fitness | Postpartum Fitness for Busy Moms |
| Cooking | Budget-Friendly Vegan Meal Prep |
| Travel | Solo Female Travel in Southeast Asia |
| Finance | Investing for Gen Z |
You should definitly start blogging right now because it is very important for your business also and useful for your daily works.
so if you want you can also suggest the next topic for you interest we were happy to make the blog on that topic that you suggest.Just leave a comment bellow or you can also message us on our website contact us section.